About Us

About Me

VitaminLady.com website was created by Lynn Hinderliter, CN, LDN in 1996. It is the online web presence to a small town storefront, named Middle Earth, that was established in 1979.  She began her work in the Natural Health field in the early 70s.  She fiercely advocated whole, organic foods, harmonious living, understanding the deeper processes of the body and looking to find natural, non-intrusive remedies for illness and disease.   She was called Vitamin Lady by customers and town-folk.  The name stuck and became the inspiration for her online business.  Sadly, after a long battle with cancer, she left us on September 22, 2009.

Cindy Mitchell Is now the new owner and I do personal give my word to keep this business going and will continue to be as passionate in researching and keeping up to date on all new naturally ways that we can each help ourselves to fight off illness and disease that we may come in contact with.

My Natural Health Mission here at Vitamin Lady At Middle Earth® is to make available to you information and products of unquestionable merit at a reasonable price, enabling you to pursue your search for better health. I am about quality, value and service. Browse my archive of over 100 health-related articles written by Lynn Hinderliter.

Your privacy is safe with me - I  do not share your info with others. I am a longtime Member of the Natural Products Association (formerly NNFA), Guardian of Quality & Arbiter of Claims.

I am not only an Internet presence since 1996, but serve my customers locally: I always know what the weather is like outside! If you call me, you will speak to the same me each time, and after a few calls, I will know who you are and what you want!

Contact Me

Telephone Orders Call: Toll Free 800-234-7494 / International 309-833-2848
Fax: 1-309-833-1682

Business hours (Central Time): Monday: 11:00am-3:00pm; Tuesday - Friday 9:00am-5:00pm; Saturday 9:00am-4:00pm. Sunday - Closed.

Postal address: Vitamin Lady at Middle Earth, 18 West Side Square, Macomb, IL  61455  USA

email: customerservice@vitaminlady.com